Growing Homegrown

Marketing Jewelry When You Aren’t Tiffany’s February 12 th 1:08pm                         Within most product markets there are large and small firms. For the jewelry industry there are names like Tiffany and Cartier, but there are also smaller brands like Homegrown Jewelry. There is a huge difference in the size, target market, and a lot of other factors of these businesses which is why it makes sense that you have to use different marketing tactics for each. In today’s post I’m going to show you how I, and other small artisans, market in a world of Tiffanys.             Jewelry can be classified under the “Personal Needs” segment of Maslow’s hierarchy of needs. This means that people often buy jewelry for status or prestige reasons. With a larger brand there is more prestige behind their company. Tiffany...

Jewelry: Not Just for Princesses February 1st, 2018 2:32pm When we look back at the history of jewelry there is a distinct trend. Once metalworking techniques became more advanced jewelry was used a status symbol. Different metals represented different class levels in Medieval Europe. Often times nobility would have specific gemstones or Ancient Irish Collar inscriptions in their jewelry that was supposed to protect them. We also see in places all over the world jewelry being used for ceremonial purposes. Even the dead were adorned in gold to take with them to the afterlife in some areas. But overall, jewelry was for those with power and high status. Throughout the years, jewelry started to trickle-down into the lower social classes. It wasn’t until the 1900’s that jewelry was an accessible good for most people. Clearly with the economic depressions in the early 1900’s there was a decrease in the popularity of jewelry, but for the most part it was a time of expansion for ...

Hi my name is Francesca! I am the force behind Homegrown Jewelry and wanted to introduce myself to all of you. I am currently studying Business and Economics at Saint Michael’s College in Colchester, VT. I started making jewelry when I was 13 years old and have since created my own business (Homegrown Jewelry). I began as a completely self-taught artist, working mainly in wire. During my senior year I took classes with two local jewelers (Teresa a nd Silvio Mazzarese) where I learned more advanced techniques and worked with higher quality materials. My jewelry is heavily inspired by natural elements, but with the simplicity and edge of street style trends. My work reflects life in Vermont but traveling has also been a huge influence on my work, whether it be to Italy or New Mexico. Throughout the years I have been a part of craft shows and other art shows. I also showcase my work in the Visions of Vermont Fine Arts Gallery in Jeffersonville, VT. The support of my followers loc...