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Maturity and Decline: The End of the Semester

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Maturity and Decline: The End of the Semester April 16, 2018 8:17pm             As the semester draws to an end I would like to take time and reflect on my experiences in marketing class. The topics covered were applicable to my business, as well as my everyday life. This is what makes marketing so interesting; it is all around us whether or not we realize it. Course Objective 1: To examine and convey basic and emerging marketing concepts and terminologies Throughout the course we implemented a lot of marketing concepts in everything we did. We continually built off of previous concepts, such as the four P’s, to create a deeper understanding of marketing. Personally, I was able to connect these terms and concepts to my business almost immediately. On a weekly basis I would take what we learned and try to relate it to my business. I analyzed my four P’s, computed my mark-up, ...
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Use Your Resources

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Use Your Resources: Marketing on Etsy March 22, 2018 5:08 PM A vital lesson I have learned in college and business is to  use your resources ! At Saint Michael’s we have so many opportunities around us if we just seek them out. Whether it’s free printing, access to your target market, or alumni relationships, college is full of resources that can benefit you in a lot of ways. I look at my business the same way, full of resources. Etsy is full of tools that help you succeed, as long as you take the time to find them.  Today I want to talk about a couple of resources Etsy has given me and my favorite ways of using them!              For those who don’t know, Etsy is an online marketplace for handmade shops. In their own words, “ We provide a meaningful space for sellers to turn their creative passions into opportunity. We enable buyers to discover unique items made with care. ” Creating my Etsy ...
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Price, Product, Place, Promotion, and Everything in Between

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Marketing Overview: Price, Product, Place, Promotion, and Everything in Between March 5 th 2018 5:17pm As a small business it is important to market my products and brand in creative ways that will make me stand-out from the crowd. Up until this semester, I was a self-taught marketer, learning from experience and the occasional Pinterest article. Marketing can be a daunting and risky endeavor, but it is also necessary for a growing business. Here is a little look into ways I market and my interpretation of the 4 P’s of marketing.   PRODUCT             My product is the jewelry I make. This could be a necklace, rings, bracelets, or a pair of earrings. It’s important to me that I hand make as much of the jewelry as possible. Besides the actual metal, stones, and certain clasps, I make all of the components of my jewelry. As a small business it is important to have quality products that give you a competitive...
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